Tag Archives: Journey

Twitter Tips – How to Use Twitter For Social Marketing

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Chances are unless you’ve been completely living in the dark for the past couple of months – you’ve been hearing about the phenomenon called Twitter.com.

Twitter is quickly becoming one of the most amazingly popular social media networking sites on the World Wide Web. Now with over six million users (and growing) this microblogging site has attracted everyone from President Obama to NBA legend Shaquille O’Neal.

Twitter is the must-be-on place right now on their internet. It actually trumps Google but getting “real time” date about literally ANYTHING that is happening in our society today.

Admittedly, I didn’t jump on the Twitter bandwagon immediately. I heard about it over a year ago and I definitely underestimated the importance of how powerful this site really is.

But now, along with Facebook & YouTube, Twitter is one at the top of my priority list for Social Media.

So recently, a friend and colleague of mine was able to generate over 75 leads for his business just by sending out 1 tweet to his list of over 15,000 dedicated
followers.

How insane is that!?

75 Leads in 2 minutes…for FREE? Those same leads would cost $1-9 from a home based business lead provider. Say they averaged $4 each – that would have cost $300 for prospects that THEN YOU have to COLD CALL (blegh!)

Using Google AdWords? Probably would have cost DOUBLE THAT.

If you are looking to amass SERIOUS WEALTH online, then you need to be “tweeting.”

So, I’ve compiled a step-by-step guide thanks to my training with the MLM Mastermind System on how to dominate Twitter.

Twitter Tips #1. Create an Account

Go to twitter.com and create an account if you haven’t already. Be creative with your bio and make sure you include your website link. This could be a blog or a splash/squeeze page.

Twitter Tips #2. Set up a Professional Looking Background

Check out the free tools like: twitbacks.com or mytweetspace.com.

Twitter Tips #3. Manage your Twitter Account Automatically

Go to tweetlater.com and set up a free account with this ESSENTIAL Twitter tool. This will allow you to automate your “welcome/thanks for following” messages and create settings to unfollow those who do not follow you back. You can also schedule tweets throughout your day!

Twitter Tips #4. Purchase Twitter Friend Adder for $50

It’s not NECESSARY, but if you want a way to automatically add Twitter friends and build a following – this is is. If you’re on a shoe-string budget? Just add friends one-by-one by finding other people of like-minded values.

Twitter Tips #5. Find Like-Minded Individuals to Follow

twellow.com
search.twitter.com
twollow.com

Twitter Tips #6. Free Tool to Manually Unfollow Those Who Aren’t Following You

dossy.org/twitter/karma, but if you have Twitter Friend Adder, you do not need this because it does it for you.

Twitter Tips #7. What To Tweet?

Make sure your tweeting is full of useful content. DO NOT SPAM YOUR LINK OR OPPORTUNITY. Twitter success is dependent your willingness and ability to share content and info with your network.
Share anything:

*Interesting
*Educational
*Funny
*News-worthy

Twitter Tips #8. Re-Syndicate Content You Like

Can be your own videos, blogs, articles, or it can be stuff created by other people (especially popular content). digg.com is create source for other people’s interesting content.

Twitter Tips #9. It’s All About Relationship Marketing

Don’t just add friends. Interact with them! Send them DM (direct messages) or use the @ – feature by typing @theirusername to reply and message to their Twitter page.

Twitter Tips #10. Here are some other great Twitter tools:

tweetdeck.com
twitpic.com
bubbletweet.com

So that’s it! There are many other Twitter tools, but these are the ones I’ve compiled as of lately. Once you build a solid foundation of tweeting and building trust/rapport with your Follows, sharing valuable content, you can send out a tweet here and again promoting yourself or your product/service.

C’mon Tweeple! Let’s start tweeting and twittering and twollowing each other!

How to Live Stress Free in the Glass House of Social Media

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Ten years ago, the phrase “Facebook fired” wasn’t in our vocabulary. Today a Google search for “fired for twitter post” brings up 158 million pages. Although you can delete photos and status updates, you can’t un-ring the bell, as too many “soon-to-be ex-employees” have found the hard way. Using Social Media is like living in a glass house – people on the outside can see what you’re doing on the inside. This doesn’t have to be a stressful situation. Instead, it represents a huge opportunity to connect with your target audience if you go about it the right way.

Post strategically

The key to living in the glass house of Social Media without worry is to approach posting socially as a strategic activity. The purpose is to connect with your audience and build and develop the “know,” “like,” and “trust,” factors that are crucial to converting prospects to clients and maintaining a long-term relationship. A strategic approach means developing a series of guiding principles that your posts and updates will be in alignment with.

Post in integrity

Nothing turns people off as fast as duplicity. People will forgive a lot of mistakes, but hypocrisy is a tough one for people to get past. There are lots of examples of people and businesses whose efforts have been hindered because the incongruity between their public face and their private face caught up with them. As Zig Ziglar once said “If you always tell the truth you don’t need a long memory.” If you only use Social Media to share pictures and post updates that are in alignment with your business and your personal “brand”, you don’t have to worry about living in a glass house.

For some, this really won’t be much of an issue at all. For others, it will be. The key here is that if you think that this could be an issue for you, don’t use Twitter, Facebook, etc., spontaneously. Instead, think about it before you post it. Sounds simple, but this simple approach, if followed, would have saved many public figures embarrassment and in some cases their livelihoods.

Mixing business and personal

Social Media marketing done right is not about being clinical or sterile in your updates. It is about achieving a balance between professional and personal that will attract your ideal audience and make them want to follow you and engage with you and then go on to do business with you. To achieve this balance steer clear of “TMI” or the sharing of too-much-information, usually personal in nature. Share the kind of things that will be interesting to your audience and supportive of your social marketing goals. Steer clear of anything that won’t help you develop know-like-trust with your target audience.

Social marketing can help you connect with your target audience like never before and contribute to the growth of your business. Don’t let the stress of living in a glass house keep you from moving into Social Media. To put the power of social to work for your business, check out 5 Ways to Grow Your Business Using Social Media.